New Live-Streaming Tools will help you monetise more

YouTube rolled out its improved live-streaming option in early 2016, and they’ve since worked to develop and evolve their live-stream tools in line with demand, catering to wider usage and incorporating YouTube’s already developed monetization framework to provide an advanced, engaging live experience.

And now, YouTube’s taking their live tools to the next level.

This week, YouTube has announced a range of updates for their live-stream offering – and interestingly, YouTube’s live video efforts are being assisted by former Facebook Live engineer Vadim Lavrusik.

Here’s what’s been announced.

First, YouTube’s adding the capacity to watch not only live replays, but accompanying replays of the live chat as it happened, alongside the video.

Live chat plays a key role in creating connections between creators and their community, so we’re starting to roll out chat replay to YouTube, so you can follow the conversation even after a live stream is over. Live chat replays will show up alongside the video, exactly as it appeared live.”

Indeed, Facebook notes that their live videos generate, on average, 6x more interactions than regular videos, underlining that live video engagement. Those comments can definitely add additional context, so it makes sense for YouTube to incorporate them into their replays – you’ll also be able to turn them off if you choose.
YouTube’s also adding geographic tags to help improve live-stream discovery.
Creators will be able to add a location tag to their streams and video uploads, which will enable users to explore other videos from the same location. Similar functionality has proven popular on Periscope and Facebook Live, particularly in times of crisis – by clicking onto a location, you can get a real, on-the-ground feel for what’s happening and what people are actually experiencing.

Tesla bang its way to greatest promotional stunt with almost 0 ad budget!

Teslas has been advertising divergently since years but yesterday’s publicity stunt was breathtaking for everyone. As Tesla launching Roadster in Space with the SpaceX Falcon heavy rocket was the spectacular way of publicity stunt.

The other companies spend millions on commercials whereas this promotion was of low cost or we can say of no cost. As launching Roadster wasn’t the reason behind this publicity stunt. SpaceX has been already working on payload experiments in space. So they came up with the idea of demonstrating SpaceX by taking Roadster into the payload. 

The video of Launching SpaceX was live for almost more than 4hrs. Surprisingly this video got live 2.3 million views on YouTube. This launching video becomes the second highest popular live video for all the time. Elon also tweeted the link of the live video. 

The first car in space Roadster circling the earth has gained highest publicity for any car till now. The unique way of promoting car also promotes auto marketing for an automatic car. The next generation of this car is ongoing to come after 2020 as this generation is not for sale anymore. Musk has been always innovating new ideas for unique promotions but this is his best idea of promotion ever.

But unfortunately, it wasn’t picture perfect Elon Musk’s Tesla Roadster, which launched on top of SpaceX’s Falcon Heavy earlier today, is going farther out into the Solar System than originally planned. The car was supposed to be put on a path around the Sun that would take the vehicle out to the distance of Mars’ orbit. But the rocket carrying the car seems to have overshot that trajectory and has put the Tesla in an orbit that extends out into the asteroid belt between Mars and Jupiter.so keeping this aside Elon got everything right.

Optimize Hashtags to Grow Your Business

Let’s start with the basics, just for clarity’s sake. Hashtags are keywords prefaced by a # – for example, #marketing. On social media sites, they’re effectively live links, and clicking on them will take you to a feed of all the people using the same hashtag. It’s a natural connection to your core audience.

Hashtags are also used on nearly every social media network, having been recently re-added to Pinterest and LinkedIn.

If you want to learn more about hashtag best practices for your business, check out Rival IQ’s listing of brand hashtag tips in the below infographic.

Social Media Marketing Trends to Watch in 2018

Social Media Marketing Trends to Watch in 2018

 

The top social media marketing trends we think brands need to watch for in the coming year to stay at top of their game.

1. Social Advertising Marketing is not cheap anymore

The time of free organic reach has passed us by, and we need to accept that to gain any kind of traction with social media marketing you need to have an advertising budget of some kind.

As the number of advertisers on social media increases, so will the cost of social ads – for context, spending on Facebook alone increased 74% year over year in 2017.

Overall, the cost of digital ads has increased 12% year-over-year. More brands are realizing that social media marketing provides an extremely cost-effective way to reach a targeted group of consumers, which is driving the competition for results with social advertising. A recent study shows that in the last year, the average CPM on Facebook has risen 171%, and the average CPC has increased 136%.

If you don’t plan on having or increasing your social advertising budget in 2018, consider yourself already behind your competitors.

2. Video Takes Center Stage

The importance of social media video content progressively grew in 2017 – however in 2018, video marketing will prove to be an even more important part of your content strategy.

Did you know that videos on social media generate 1,200% more shares than text and images combined? Since viewers retain 95% of a message when they see it in a video and only 10% retain it when they see it in text, you should seriously consider adding video content to your social media strategy.

It’s estimated that by 2019, video will account for 80% of all consumer internet traffic. It’s time to take video seriously if you aren’t already.

3. Influencer Marketing Maintains Popularity

Using social media influencers to expand the reach of brand messaging was extremely popular in 2017, and it’s no surprise why.

Studies show that 74% of people look to their networks on social media for advice on buying decisions, and 40% of people have bought something based on seeing it being promoted by an influencer on Instagram or Twitter.

For now, these are only three trends to watch out for – there are many other developments on the horizon for social media marketing for which stay tuned