Boost your business by effective use Hashtag

The hashtag is being used for past several years in social media to promote, attract and organize. Using hashtags makes easier to find people, follow and contribute to conversations. It helps people to boost content and gets engagements. As target audiences can easily find you through hashtags, researching is easier now.

 

How to use hashtags effectively?

 

Searching popular hashtags of your industry can help you use variant hashtags at different point of time for more engagement. Firstly start your hashtags with a popular hashtag and use it regularly in a relevant way for every post, photos, and comment even at the time of follow up. Also, keep an eye on trendy hashtags to add it to your post.

 

What is a UGC Hashtag contest?

 

UGC contest aka User Generated Content where customers are asked to create or post a content on a social networking site by giving specific hashtags. By doing this the user will get a chance to win a prize.

Content would be in any form such as photo, video, text or review. Winners are chosen by the criteria decided by the brand or by choosing random winners. Later this content helps you to increase brand awareness and build a engage community.

 

Different platforms to run a hashtag contest.

 

Hashtags contests can be used on all social media but majorly using this contest on Twitter and Instagram can be result oriented as hashtags are used largely in these platforms.

 

TWITTER – Revolution of using hashtag started from Twitter to make discussion and conversation easy to find. For example, if you are planning a long weekend in India and you wanted to know some recommendations. By typing it in twitter search bar #India and #Long weekend you would be able to see the post of both hashtags. Nowadays this is the trend of promoting on Twitter. By running such promotions the user gets a chance to win a prize for posting a content with relevant hashtags.

 

INSTAGRAM – Hashtag competition on Instagram can be easily done by simply creating a hashtag and asking participants to use it in captions with image or video. For Successful Hashtag contest, you need to plan your hashtag contest.

 

Below are some tips to plan Hashtag Contest.

  1. Easy Hashtags used for the contest should be small, easy to remember and spell. This will not only help your contest to be easy but will also help your audience to participate and remember your contest. At the same time also use one or two some different hashtags to keep your brand apart from others.
  2. First, prepare some set of rules to be written and posted in your contest. This will help audiences to get proper guidelines for participating in the contest. Rules should not be posted in comment or caption it should be in landing page so that your post looks in a proper manner.
  3. Branded hashtags can be appealing as you use a temporary hashtag for the contest at the same post also used brand hashtags so that audience will also use same brand hashtags in their post.
  4. Nowadays companies trademarking hashtags. So you can’t use other companies name in hashtags. Before using different tags it is important for basic research on same.
  5. Don’t use too much of hashtags, limit your post with fewer hashtags. Using 9 hashtags in a post generates 2.5 times more engagement.
  6. In order to get email id of your audiences, you can add an extra award for filling a form. This can help you to use their mail ids for further promotion.
  7. Post Criteria for choosing winners.
  8. Get rights for posting the user-generated content. This can be done by taking permissions of the user.

After the competition is over you can use UGC content for further marketing. The material collected is used for creating and sharing stories. In order to boost your business marketing campaign using Hashtags can help for better engagement and build trust among the audiences. Keep following our social handles for future digital marketing updates.

Ad auction process and examples Miss Mei is a 25-year-old woman living in Taipei. The first thing she does every morning is to open Facebook. Thousands of advertisers want to use the dynamic news to show their ads to Little America and other 25-year-old women who also live in Taipei. As a result, Facebook takes a bidding strategy that allows each advertiser to bid for the opportunity to display ads to Little America and other similar users, and then we take other factors into account, such as the attractiveness and relevance of the ad to the ethnic group, Ethnic groups have read the ads to take the click or shopping and other action opportunities. Facebook evaluates all the above criteria before deciding to win the ad auction. In the end, the United States will be small in their own dynamic news, see the winning ads. Ads seen by users on Facebook go through the same auction process. Instagram and Audience Network also use the same bidding mechanism to decide which ad to show.

About Us

We help you stay savvy and create a solid online presence with help of 360-degree marketing. The strategies and integration of your online presence is our responsibility as we offer the most extensive digital campaigns. Working across verticals, we make digital marketing a cakewalk for you while we provide integrated and complex strategies to ensure a larger outreach for your Brand

Promote your business with LinkedIn

LinkedIn is used by every one job seekers, professionals, and experts. Here you can communicate with professionals for betterment and discussions on various topics. LinkedIn concentrates on quality rather than quantity as it is used for professional networking and not for other relational interests. Companies use for recruiting, communicating informing about companies information with his employees.

Promoting business in LinkedIn expands network for your business. As it connects professionals, expertise and job seeker. Everyone here is promoting their services in order to recognize by different audiences. Here strategy is key to promotion.

Following are tricks to promote your business on LinkedIn.

  1. Completing your Profile: Your business profile should be completed. Let people know about you, who you are, how you work, where you work and what you work. This will complete people to get connected with professionals.
  2. Connect with everyone: Connecting with not only whom you know but also to everyone who is in the same industry or in the market. Other people in the industry will know your company.
  3. Update at regular intervals: Regularly updating recently completed projects, creative tips, and news article, new functions, new projects, update everything that can keep your page lively. Viewers will be interested in different topics covered by your page.
  4. Create a group: An incredible social component on LinkedIn is the capacity to begin a group. People in the group should have a specific interest related to your business. Start a discussion with the general topic and members will communicate accordingly.
  5. Interact with others: Being Social platform you can interact with people. Browsing through profiles can help you to get the valuable lead. Participating in other groups, sharing relevant conversations, endorsing others conversations. Communicating in existing communities can help to get engage in new conversations.

 

Further to get more traffics, leads and sales in your business you can use attractive and communicative visuals, writing smartly. Understand LinkedIn how it can work in the best manner as you can get quality leads and experts. Always include experts in conversation so that people can follow them and use your page as quality conversations. Regularly keep updates of LinkedIn news, features, tools and pages so know the best use LinkedIn profile.

About Us

We help you stay savvy and create a solid online presence with help of 360-degree marketing. The strategies and integration of your online presence is our responsibility as we offer the most extensive digital campaigns. Working across verticals, we make digital marketing a cakewalk for you while we provide integrated and complex strategies to ensure a larger outreach for your Brand

 

3 Things to Make Your Content More Engaging

Content marketing. We hear about it. We talk about it. But then, we actually have to do it

If you’re in a business-to-consumer industry with attractive or interesting products or services, coming up with topics might not be that big of a challenge. However, for the rest of us who are trying to create engaging content for lawyers, plumbers, business software providers, and property maintenance companies, it isn’t as easy.

After years of writing for various industries, We have gathered a few tools or techniques that will make it easier for you to create content that engages your audience, no matter the subject. It all boils down to three things: storytelling, inspiration, and practicality.

1. Storytelling

Before you roll your eyes at yet another person preaching the power of storytelling, understand that there is science that supports its impact. Stories allow us to create an emotional experience for the reader and/or listener.

A study published in NeuroImage, a Journal of Brain Function, used an MRI scan to monitor brain activity while participants listened to a story. They discovered that the participants’ heart rates fluctuated as they listened to emotionally intense parts of the story (Wallentin et al., 2011). What was even more interesting is that there were responses in the participants’ amygdala, the part of the brain that experiences emotions and is responsible for detecting fear (Wallentin et al., 2011).

What does all of this neuroscience mean to you? When a story moves us or connects with us, we will remember. Taking it deeper, we will live the story.

A story can be told by written words, videos, or even images.

The goal is to put people into the character’s shoes, as they will project themselves into the story. They might empathize with the character and/or experience the same emotions.

Focus on developing stories of how past customers or clients have used your product or service. Think of it as a testimonial, but more in-depth with details and feelings.

2. Inspiration

You’ll create more engaging content when you aren’t scrambling to think of a topic at the last minute. Taking a proactive approach to content topics will save you and your team countless hours of time and frustration.

We are exposed to thousands of marketing messages each day, not to mention the amount of headlines we hear or see. Pay attention to what’s around you and determine if there is an angle you can take with that topic or message that would apply to your target audience. Ask yourself: “How can I translate this information into something useful for my audience?”

If you need some help in the inspiration area, consider using BuzzSumo and Google Trends. When you come across intriguing content that you want to use for inspiration later, use a tool such as Pocket to store the articles or pages.

Google Scholar is another great resource when it comes to getting some inspiration. Regularly look for research and studies that pertain to your business. You can use them to create interesting blog posts and even infographics. Just be aware that you might have to pay to have access to the published articles, but it could still be worth it.

3. Practicality

Practicality is one of the many keys to engaging content. Consumers are inundated with content online. How can you make it personal and practical to them?

Malcolm Gladwell’s book, “The Tipping Point: How Little Things Can Make a Big Difference”, provides a great illustration of the power of practicality. In the book, he shares a story about a college that was trying to encourage students to get their tetanus shot.

Initially, the college put out flyers that used fear as an approach. It didn’t work.

So the college took a different approach with its next flyer. They provided the location and time to get vaccinated. Suddenly the information became practical and it worked.

Practicality is crucial to engaging content. Content becomes practical when you can show your audience how they can apply the information.

Explain how your store is located right off the freeway, making it an easy stop on the way home from work. Describe how you can answer someone’s questions by simply clicking/tapping a link.

Practical and personal go hand-in-hand. Your content needs to speak to people on a personal level.

What questions does your target audience have? What concerns should you address?

When people are searching online and end up on your website, they will be looking for a few things:

  • What problem do you solve?
  • Why should I care?
  • Can I trust you?

Addressing the common questions of your audience and showing empathy will go a long way in conversion.

There are various tools that can help you pinpoint common questions, including Answer The Public and BloomBerry. BoardReader can even give you some insight into what people are talking about, which can help you find topics that can become personal and practical.

S.I.P. Your Way to More Engaging Content

Credits – Mindy Weinstein. 

Facebook Testing Video Cover Images

Facebook has repeatedly stated that, eventually, the majority of the content on their platform will be video. And evidently, that shift also extends to the presentation of their own products and Pages.

Facebook has confirmed the test, providing the following statement:

“We recently started testing the ability on desktop to upload a video as the Page cover. Once a cover video has been created, video will render when people visit the Page.

By making cover video available, we want to help you create more engaging interactions and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent spaces: your Page cover.

This feature is still in early testing, but we expect it to roll out more widely soon.” 

Users have been requesting such an update for some time, providing them with another way to create attention-grabbing profiles – and certainly the video background does that. And given Facebook’s been able to provide looping videos for profile pictures since 2015, you’d think the back-end elements would already be in place, it would more be a matter of network capacity and potential lag, which is becoming less of a concern every day.

Video covers look to provide a similar functionality to the profile videos, and given the current focus on video, the option – if released – will no doubt prove popular.