Secret Facebook Features Every Marketer Should know

Mastering hidden Facebook features will help you get ahead of your competition.

As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing your page can grow exponentially. Master some hidden Facebook features that will help you gain new followers, create engagement, and increasing your profits.

1. Leverage Facebook Interest Lists to stay organized

Interest lists are a way to organize and view the content you’re interested in on Facebook. You can create your own interest lists based on the things you care about, or follow other people’s lists.

Ideas for creating and segmenting interest lists:

  • Create a Facebook list of top social media experts that features thought leaders’ Pages and public updates from the its members
  • Create a Facebook list by industry, such as advertising, consumer goods, marketing
  • Create a Facebook list by medium, e.g. traditional marketing vs. social media marketing

When you create or follow a list, you may also see some posts from that list in your main News Feed.

Your Facebook lists will also appear in the Interests section of your bookmarks. Simply click the list’s name to see all the recent posts and activity from the Pages and people featured in the list.

2. Monitor your competitors’ Facebook pages

Did you know that you can track your competitors’ pages with Facebook Insights? It’s an easy way to monitor their content.

If at least 100 people like your Facebook Page, you can create a list of Pages to watch:

  • Click Insights at the top of your Page
  • Scroll down to Pages to Watch and click Add Pages
  • Search for a Page you want to watch or choose from suggested Pages and click Watch Page
  • After choosing at least 5 Pages, click Done
  • You can add up to 100 Pages to Watch, so don’t worry about running out of space.

 

Remember that when you add a Facebook Page to watch, the people who manage the Page will receive a notification — but it won’t include your name or the name of your Page.

Once you’ve added Pages to watch, you can see insights about these Pages. To stop watching a Page:

  • Click Insights at the top of your Page
  • Scroll down to Pages to Watch
  • Hover over the Page you want to remove and click x

3. Download your Facebook history to analyze business analytics

You can download your entire Facebook history and use it to gain analytical insights. The downloadable data includes much of the same information available to you in your account and activity log, including your Timeline info, posts you have shared, messages, photos, etc. It also includes information that is not available simply by logging into your account, like the ads you have clicked on, data like the IP addresses that are logged when you log into or out of Facebook, and more.

  • To download your information, go to your Settings and click Download a copy of your Facebook data.

 4. Tag personal profiles to create more Facebook interaction

Here’s a simple hack to tag people on your Facebook page, which will drive more interaction:

  • Go to the status update box
  • Start typing your message and when you get to the part you want to make clickable (has to be a page or profile) add the @ symbol, just as you would normally do on your personal Facebook page
  • A dropdown menu will appear with a list of the pages and profiles you like/are connected to
  • Select the profile or page
  • Finish your message and update
  • Note: you can’t tag any fan that also isn’t a friend of your personal profile.

5. Pin Facebook posts to the top of your timeline to increase visibility

Pinning a post to the top of your Facebook Timeline makes the content stand out from the pack.

You need to be an admin or editor to pin Page posts.

To pin a post to the top of your Facebook Page’s Timeline:

  1. Go to the post on your Page’s Timeline
  2. Hover over the top-right corner of the post and click
  3. Select Pin to Top

6. Find evangelists and weed out fakes with your Facebook fan list

Here’s how to easily track your Facebook fans:

  • Go to your Facebook page settings
  • Click on “Banned Users” on the left sidebar
  • Once you’ve done this, click on the menu that says “Banned” to reveal the dropdown menu
  • Click on “People Who Like This”

7. Mark all Facebook notifications as “read” so you stop stressing out

Receiving constant Facebook notifications about unread notifications can drive you crazy. To stop this from happening:

  • Go to your Facebook page settings
  • Click on “Mark all notifications as read” in the top right corner

Easy, right?

8. Use Post Attribution settings to keep your identity intact

Ever post on your Facebook page and realize that you used the wrong identity? Use the default Post Attribution setting to solve the problem.

  • Go to your page settings
  • Click on “Post Attribution” in the left sidebar
  • Select your preferred default identity

Now all of your future posts will keep your identity straight.

9. Save time by filtering your Facebook page posts by type

Trolling through a lot of Facebook page posts can be very time-consuming. Here’s how to filter Facebook post by type to save time and be more organized:

  • Click on “Activity Log” in the left sidebar of your page settings
  • Choose the appropriate post type to generate a specific list

10. Manage your Facebook ad notifications and emails to keep your inbox clear

  • Go to Facebook ads manager
  • Click on “Settings” in the left sidebar
  • Scroll down to the Ads Emails Notification section
  • Select the notifications you’d like to receive

11. Track Facebook Ad Relevance

To ensure that your Facebook ads are delivered to the appropriate audience (thus improving your ROI), you should track your relevance score.

Here’s how to see if you have access:

  • Go to Ads Manager
  • Click on “Campaigns” in the left sidebar
  • Click on your Campaign name and go into the ad set
  • Look at the 5th column from the right — if it’s there, you can track away!

Tips for Writing More Effective Twitter Ad Copy

Should you include hashtags in your Twitter ads? According to Twitter’s own advice, maybe not.

The platform recently published a list of five tips, with which they say they’ve seen advertisers generate significant, repeated success.

And they offer some interesting food for thought – here’s are Twitter’s key tips for better tweet ad copy.

1. ‘Emphasize urgency’

This is a tried and true ad technique, and it works in alignment to the real-time nature of Twitter.

“Give people a reason to take immediate action. Maybe your offer is only available for a short period of time, or your supply is limited. Try using phrases like “sign up now”, “for a limited time”, “low stock”, etc.”

As noted, this is a tactic which has been popular in advertising for years, but it’s worth noting in your tweet ads also – pushing for immediate action triggers psychological response which can lead to significantly better ad performance.

2. ‘Discount by the %’

Should you write ‘save $50’ or ‘save 50%’? Twitter data shows that more users click on tweets that express discounts as percentages instead of a dollar amount. Really, this is another common trick of the mind – 50% off likely sounds more impressive than the actual dollar amount. And again, given the speed in which tweets flow by, you need to grab attention quickly, and any measure you can use to do so will help.

3. ‘People love “free”

Depending on your goals, providing something for free – and spelling that out in your tweet copy – can be another way to grab audience attention.

“A lot marketing programs are focused on getting people to make a purchase. However, if you’re focused on gathering leads try promoting your resources and ebooks. If what you’re offering is truly free, you should celebrate that.

Again, it’s about getting people to stop as they scroll through their feeds, and ‘free’ can certainly do that. It’s also worth noting here that WordStream has included the word ‘free’ in both their ad copy and the link.

4. ‘Avoid distracting hashtags’

This is probably the most interesting note of Twitter’s advice. Twitter, of course, was the originator of the hashtag, it’s the natural home of the search function. But as noted by Joe Wadlington from Twitter’s marketing team, they may not always serve a purpose in the modern tweet stream.

Hashtags link to all the other mentions of that phrase, and are useful if you’re focused on engagement. But, if your goal is have people go to your website or follow your account, you don’t want to risk someone clicking on a hashtag instead of your call-to-action.”

That’s an important note – for many, the addition of hashtags is a means to get more exposure, to reach people who are interested in that tag. But given there are so many hashtags in circulation – and so many tweets around the most popular tags – that’s not always easy to do. In which case, maybe they only serve as a distraction – and as noted by Wadlington, you don’t necessarily want people clicking away from your ad.

There are two sides to it – on one hand, if you can tap into a relevant tweet stream, and connect with people discussing your focus topic via hashtag, then you should probably include it. But if you’re confident in your ad targeting, and you’re reaching the right people, either through that targeting or within your own audience, there may also be times where hashtags distract from your message.

Worth consideration, either way.

5. ‘Ask a question’

And Twitter’s last key point is one that goes to the very heart of what’s social is all about – it’s not a broadcast medium, it’s social, which is two way interaction. As such, you should look to engage your audience and get their opinion – or at the least, get them thinking.

This can be an effective way to connect with your audience and get them to pay attention to your message. The key is in asking a relevant question – “How’s your day going?” doesn’t really evoke much emotion, but “Are you doing enough to secure your future?” might evoke more response. Okay, that’s not amazing either, but the point is that you want to try and evoke emotion.

What questions would make you stop and take notice? What are the key concerns you see among your target audience and how can you frame that in a single query?

While none of these tips are necessarily game-changing in a strategic sense, they do provide some interesting ideas to consider for your strategy.

Tips to improve revenue for E-commerce companies

The powerful impact of SEO harnessed to content marketing

SEO can be a powerful tool. I’ve seen clients double — or even triple — revenue by attracting more organic search traffic. This is often followed by a sales boost offline at local stores as more customers find their e-commerce website on a Google search.

While consulting on SEO for leading e-commerce web shops, I’ve picked up some precious insights to share with you. Let’s take a closer look at winning strategies of successful web shops and e-commerce companies.

1. Successful e-commerce companies use search & analytics data to inform their strategy.

Obviously, a business should serve its customers’ needs. But many e-commerce sites are built without even looking at search data. That’s a shame!

Successful e-commerce websites, including those with multiple retail outlets across the country, gain an advantage by doing their research before formulating a customer-centric SEO and content strategy. They uncover what people are searching for on Google by carefully studying search terms, phrases and keywords.

Just by looking at search volumes, you can get a sense of which products have the highest (and lowest) demand. Knowing this, everybody should be eager to get their hands on professional keyword research and analysis. By combining search data with sales figures and conversion rate data from their web analytics, it’s easier to predict financial outcomes… even before an SEO strategy is implemented.

SEO situational analysis on search phrases used by customers helps to estimate total market share on Google. Marketers can then benchmark it against competitors using tools like SEMrush that measure conversion percentages and market share by category and sub-category. When combined with historical sales figures and profit margins in popular categories, this gives a realistic picture of where the company stands, how well they’re doing, and where opportunities lie to increase market share.

This exercise helps prioritize their focus on the best performing segments and reap a rich bounty in increased sales.

In successful e-commerce companies, data is king. Strategists only go by facts and figures. Experts and consultants are hired to help, and their value is assessed not by time spent on research, but by the value, they bring by way of added sales and revenues.

2. Their information architecture and website structure are customer-focused.

The website of a successful e-commerce company doesn’t mirror its organizational structure. Instead, the focus is on what customers want.

Using search data from Google to uncover user intent, smart marketers first identify frequently asked questions and solutions that customers are searching for. Addressing them promptly and clearly gives their visitors a great experience because they feel understood and cared for. You want your customers to be impressed by how well the website deals with their concerns and queries.

To deliver this rich online experience, successful e-commerce sites trawl available search data to find questions, needs, problems and important issues that prospective customers might have. From there, they can build a customer-oriented information architecture that is effective and easy to navigate.

3. Their content strategy is based on search data.

As search engines like Google become integrated earlier in the buying process, often at the decision-making stage, content has become more important for targeting and penetrating markets. Companies are buying more content. And agencies are selling more of it, hiring writers to create fresh content.

The best content marketing investments are, of course, based on consumer data like keyword research and analysis. Business leaders who grow revenue and profits rapidly create only content that matters to their customers — content that impacts sales or helps build long-term relationships.

Leaders of successful e-commerce entities know that it’s more effective when SEO consultants and content producers work together. They facilitate cross-team cooperation and get everyone involved right from the planning and implementation stage. They keep all key players informed about progress and future plans so that everybody is on the same page.

In summary…

Search engines have never before been a more integral part of your customers’ lives. Ignoring SEO is like sending your customers to your competition. Knowing that content and SEO must be integrated, it’s time to shift your focus to whatever drives business results and achieves business goals.

Sticking your head in the sand and believing that e-commerce SEO is just a passing fad will only leave you struggling behind the pack. I hope this list of action steps, setting apart successful e-commerce companies from their less successful competitors, is helpful.

There’s more to it than just content production, strategy and marketing. As a business leader, if you get everything right and build productive teams that can bring about a winning synergy, you will have done a great job for the future success of your business.